Work with any athlete in the caliber of 2x World Champion John John Florence and you’ll quickly find out just how precious their time is. For the launch of John’s signature sunglass with Electric we flew to Hawaii, brining the studio to him, to capture a series of portraits around his North Shore home. John is a hard man to lock down, so having an afternoon to sit with him and create these portraits was a treat.

The initial tease of the sunglass was created by using my studio imagery of the frame, combined with footage of the ocean and John, creating dynamic video pieces.